EDM Impact Report
Steve Lieberman
August 2014
Impressarios
"For years, people used to tell me that I had the worst clients in the world. Why would I ever want to deal with nightclubs and raves?" So recalls Steve Lieberman, who parlayed his childhood love of dance music into a thriving business doing elaborate lighting and stage design long before the gold rush. Electric Daisy Carnival and Ultra are repeat customers, as is Live Nation and clubs like Drai's, XS and Marquee Vegas. "I kind of created my own industry, it didn't really exist until I started doing it," he says. "I remember the early days of EDC when I might have had $250,000 to produce seven stages. I spend that on structure for one stage now."