Harman's Martin RUSH Fixtures Energize Parq Club's Atmosphere
March 24, 2015
SAN DIEGO, California – As founder of install firm SJ Lighting, Inc., Stephen Lieberman relies on creativity, principles of design, and high-quality lighting fixture manufacturers like HARMAN's Martin Professional to build visually dynamic club atmospheres. He recently outfitted San Diego's Parq club with an array of RUSH by Martin products including the RUSH MH 3 Beam, RUSH MH 1 Profile and RUSH PAR 1 RGBW in an installation that was both comprehensive and cohesive with the club's other design elements.
Located in San Diego's Gaslamp Quarter, the 38,000 square foot club opened in the fall of 2014. Lieberman was brought in midway through the two-year construction period by a referral from the interior designer. He describes his organization's role as visual "enhancers" based on the designer's aesthetic.
"It's important to consider all aspects including geometry and perspective," said Lieberman. "You know it's done right when it looks like a single design firm was responsible for the whole space."
While creating a cohesive environmental design is Lieberman's overall responsibility, his primary focus is the lighting, the club's primary visual element during party hours. He relies on Martin's line of club-oriented RUSH lighting fixtures to immerse every inch of the club in lighting in a way that boosts every guest's experience.
"The Martin RUSH MH 3 Beam does the heavy lifting," said Lieberman. "The big effects over the dance floor –that's the RUSH Beam. The lighting over the main attractions like the DJ and the dancing girls? Also the RUSH MH 3 Beam. Every fixture has a purpose but you need to make sure that the space is properly lit."
The RUSH fixtures certainly contribute to Parq's highly stimulating interior, which is frequently described as ‘heavy on technology' and ‘over-the-top.' But Lieberman believes bright, prominent illumination is only one component of proper venue lighting. He considers lighting fixtures essential to maintaining a dynamic atmosphere for guests, performers, producers and club staff.
"Club shows often go for more than eight hours," said Lieberman. "Our goal is to give the lighting designer enough tools he needs to keep things fresh, for both staff and guests, night after night. A great lighting designer tells a story along with the music. The more tools he has, the better the story he can tell."
Lieberman founded SJ Lighting Inc. in 1994 and has worked with major worldwide music festivals and events ever since. He now focuses primarily on nightclubs and has installed hundreds of Martin RUSH products in the past six months as part of his all-encompassing visual stage designs.
Martin Equipment List
RUSH MH 3 Beam, 32 pcs.
RUSH MH 1 Profile, 28 pcs.
RUSH PAR 1 RGBW, 12 pcs.
RUSH MH 1 Profile, 8 pcs.
For more information on SJ Lighting, Inc. please visit: http://www.sjlighting.net
For more information on Parq, please visit: http://www.parqsd.com
For more information, please visit: www.martin.com
As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. Martin operates the industry's most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries. For more information please visit: www.martin.com.
HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and enterprise automation solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 17,600 people across the Americas, Europe, and Asia and reported sales of $5.9 billion during the last 12 months ended December 31, 2014.